In 2006, during a composites fair in São Paulo, Patrick Choate, found a company that produced carbon fiber exhaust pipes. At the time Patrick Choate had the idea to slice the pipe in stripes. That is how the first bracelets were created, and from them, new business opportunities in the carbon fiber industry.

Making his trade-mark the fact that the quality of his products speak for themselves, Patrick Choate decided to take the risk and baptize his new brand with his own surname, giving life to "choate carbon", which specialized in transforming the noble industrial raw material that was before only present in jet fighters, satellites, rockets, space probes and F1 cars in exclusive objects for personal use.

Together, we will continue working to make the name "choate" synonym of carbon fiber.